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Madonna Logo

A pasta concept celebrating La Dolce Vita


Concept development
Brand identity 
Copy writing
Content creation


Madonna! is all about love. Love for good food, great pasta and la dolce vita. The concept celebrates Italian beauty and food, with soft feminine graphics and a popping tomato red color.  Life is like a bowl of pasta - divine, delicious and to be enjoyed to the light bit. Or as Sophia Loren liked to put it: 'I'd rather eat pasta and drink wine than be a size zero.'

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