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Graphic design Kankerspul brand concept

A PhD student explains how smoking causes cancer


Concept development
Copy writing
Graphic design
Brand identity 
Content creation


Smoking will give you cancer. That's the in-your-face message of Kankerspul. A PhD student explains how this works in simple language; so everyone understands the science. Studio Stadig was given carte blanche to create this brand concept. The outcome is a bold yet sympathetic brand, using simple graphics and straightforward language.