A noodle concept that redefines fastfood
The goal of GoGo Noodles is to redefine fastfood: keeping the fast, but making it healthy and delicious. The visual identity is bold and colorful, matching the young target audience. Studio Stadig created the full concept and brand identity for this Rotterdam based brand.
Although the idea for the tiger of the GoGo logo came from the idea of speed, it ended up being a not so fast but even more loveable symbol. The tiger is the core of the GoGo branding. It is used in the primary and secondary logo, but it came to life with custom versions for merchandise and other applications.