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Graphic brand identity de carriere club

A platform for young women in the corporate world


Concept development
Copy writing
Brand identity
Graphic design


Studio Stadig created the concept, brand identity and concept for de carrière club. Humor is one of the most important values of the brand, so the tone of voice is direct and cheeky. Given that the platform focusses on young and ambitious women, the visual identity is feminine and friendly, using round fonts and soft color gradients.