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logo design

AMFI graduation project for Benetton kids


Film making
Concept development
Graphic design
Copy writing


Kids look at the world with an open mind without judging. Isn't it a shame that society affects this way of thinking with rules and stereotypes? Bennie wants to battle these rules, because Bennie believes this open-minded way of thinking makes kids superheroes.

Bennie, the bold sibling of the Benetton family was part of my AMFI graduation project. The main product was a short film, which you can watch below.

concept designbrand bookposter designGraphic design project benniebrand book